As experts in the field of Internet based business solutions, NextPoint were approached by Crushed Apple Photography to identify and deliver a professional platform for the integration of Internet technologies to enhance both their product and business activities. As a result, Crushed Apple were provided with a range of solutions for e-marketing and product enhancement.

Website

Upon a review of the company branding, NextPoint worked with Crushed Apple to evolve a website concept that both fits within their corporate brand and that serves their business needs as an online marketing platform. Special consideration was given to how the design could be used to promote unique selling points and new promotions.

News Features

It was identified from the start of the project that the primary function for the website would be to inform potential clients of Crushed Apple about the latest offers and news that may persuade them to purchase a photography session. As a result, NextPoint integrated a feature within the website allowing Crushed Apple to have a scrolling news box feature on the home page, ensuring that visitor see the latest special offers and news as soon as they hit the site. Each news item image links to their corresponding article, enabling visitors to read more information about anything that catches their attention.

Photography Galleries

The core product of Crushed Apple is high quality photography enhanced by their friendly staff the experience provided through their professional studio, which has been rated as one of the best photography studios in the North of England.

With photography provided from the Crushed Apple portfolio, NextPoint were deliver a gallery section of the website to promote the quality of photography provided by Crushed Apple. To enhance the impact on prospects, the photography were split into relevant categories and made accessible via a gallery menu that enables website visitors to instantly access the types of pictures that are relevant to the photography they have an interest in.

Panorama Galleries

With the Crushed Apple studio being rated as one of the best in the North of England, it was important for the website to emphasise this important selling point and as a result, NextPoint worked with Crushed Apple to develop several 3D panoramic images in which visitors can use to look around a virtual representation of the photography studio.

Browse & Purchase

It was identified early in the project that Crushed Apple would like to embrace Internet technologies to enhance the sales process of their photography products. Through this identification, NextPoint proposed and delivered an online system to enable clients of Crushed Apple to customise and purchase their photography products online - adding additional value to the quality of the service provided.

User Accounts

Through the use of the Contact Point tool, Crushed Apple are able to manage customer accounts and upload new photography for individual clients to access. Users have the ability to sign into their account to access their assigned tools and photography media.